Barbie craze extends to summer grilling with Heinz Classic “Barbiecue” Sauce


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Following an example from its highly successful brand, Mattel has partnered with Kraft Heinz Co. to create the “Barbiecue” sauce.

Barbie pink in colour, the condiment is offered by Kraft in the UK, starting with a limited edition sale of 5,000 bottles online from today. The online promotion will be followed by a national run at Tesco supermarkets at the end of the week and then via a UK delivery service in mid-May, the food producer and Mattel announced on Monday.

Bottles of the sauce, which gets its pink hue from beetroot extract, will be available throughout Spain on April 25.

Heinz alluded to the condiment in an Instagram post in August, pairing a bottle of Barbiecue sauce with tomato “Kenchup” and asking if the company should “make this dream team a reality.”

Barbie themed products have been in high demand since Premiere of the movie “Barbie”. in July 2023.


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