Heineken House Coachella 2024 Scene Report

Fashion


During the day at Heineken House, industrial fans surrounding the dance floor emit a continuous stream of cool, fine mist. When the wind blows, which it often does, as the architects of this space seem to have strategically positioned it to take full advantage of the Coachella Valley breeze, a lush living wall of hundreds of plants and flowers rustles in the breeze Everywhere, attendants in silver Heineken bucket hats, which look like thimbles in the sun, keep the beers flowing, complete with free soft drinks. At Coachella, a festival defined by its heat and dust, Heineken House is an oasis.

For those Coachella attendees who don't know, this half-day lounge and half-stage 21+ only destination has long been one of Coachella's best-kept secrets to escape the harsh GA battlefield . But what's been less covered is its unexpected strength as Coachella's official stage (it boasts three full days of its own lineup, including headliners). Located at the northeast end of the grounds, it's easy to miss, and as the festival's smallest venue in terms of size (it holds around 1000) and stage (the compact white platform is tight enough to fit to a player, guitarist and drummer), even easier to overlook. But during the first weekend of the 2024 Coachella festival, Heineken House showed that they can do a lot with these limitations.

By day, you would capture scenes of any size and worth. Whenever I hid under its reflective green roof, I caught women in mesh dresses swaying in the grass with a can of their latest low-carb drink, Heineken Silver, in hand; attendees napping on the many seats scattered around the garden; and friends playing DIY limbo with scarves. But it was during the night, when the darty vibes hardened into actual showtime, that the real advantage of the house's intimate courtyard was truly revealed.

On Friday night, the dance floor was transformed into an impromptu rave as French house legend Bob Sinclar led the crowd through a lively rendition of his hits “Love Generation” and “World Hold On” . On Saturday, T-Pain saw the close-knit but energetic crowd as an opportunity to get silly and let loose, performing one of his most entertaining sets where he moonwalked, bounced and forced the crowd into a spontaneous encore (I later learned that his performance nearly incited a crowd at the entrance of the venue after too many fans tried to get in.) Lupe Fiasco, who emerged for a rare live appearance, closed Sunday with a heartfelt set of audience roasts (“You don't look like you've fasted for Ramadan,” the rapper told a fan); some surprising confessionals (he admitted he was allergic to fog machine fog and apologized for being “a bad performer”); and rare renditions of his biggest songs, including “Daydreamin'” and “Superstar.” For a rapper who generally tries to avoid the spotlight, the 90-minute set seemed like a rare opportunity to get to know him.

Phillip Faraone/Getty Images for Heineken

Amidst the fleet of bigger-is-better stages at Coachella, Heineken House seems to know the value of what an intimate venue can offer in an often impersonal and highly produced music festival experience, and for that, the most underrated stage of the festival deserves. more consideration And intimate doesn't mean you can't expect a little fanfare: Towards the end of Fiasco's show, Saturday night headliner Tyler the Creator appeared for a few moments to the rabid delight of crowd, because this is still Coachella after all.



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