W Hotels Sound Suite Writing Camp

W Hotels Sound Suite Writing Camp

Fashion


Ask any musician and most will admit that while touring is an essential part of their career, it can be physically, emotionally and mentally draining, to the point where it can interfere with their creative flow. DJ, producer and global music director for W Hotels, LP Giobbi knows this feeling all too well.

When I walk into his suite at the W Seattle, he's in the middle of getting some water, as he tells me how his work schedule throws his sleep pattern off-kilter. “[As a musician,] we are here to give people a break from their lives; to come to dance and find joy”, he shares. “If you are [exhausted]and you can't find that joy, how are you supposed to share it?”

She is right. She also has a solution.

The global hotel chain recently launched its own sound suite at its Seattle location, the first of its kind for the brand in North America. Accommodating up to 15 artists at once, the completely soundproof room is equipped with everything from a Traktor Kontrol S8 to Shure KSM42 microphones and more, all with views of downtown. Here, Giobbi hosted the brand's first writing camp.

For three days, Giobbi brought together artists, producers, engineers and vocalists, etc. to collaborate and create music all in one room, culminating in a showcase at the W Seattle Living Room on the final night. While W Hotels is known for bringing top DJs to perform at its properties around the world, this new initiative aims to help foster those voices, both established (the first camp included Dave Giles II, co-writer and producer of Beyonce's Cozy while on the road: a safe haven to get creative.

I sit next to Giobbi as he shares that, traditionally, booking hotels in any city an artist is touring can be one of their biggest expenses, especially for indie names just hitting the scene. sector Not to mention the other layers, like finding a studio, booking time and figuring out transportation. Then there's the fact that they really have to find the motivation to get there and create after a late set the night before.

“When you're feeling exhausted, it's really hard to find that creative spark or find what inspires you,” says Giobbi. “It starts to feel like a chore and it doesn't flow.”

With W Hotel's latest offering, visiting musicians can book up to one session per day between 5pm and 10pm, and can choose from three different experiences. Experience 1: Live Like a Rockstar is a two-hour session featuring a sound engineer for an hour, along with full access to suites and gear, including Maschine Studio, PreSonus Monitor Station v2, Maschine Jam, Furman amp and more month. Experience 2: Sound Suite Cinema lasts three hours, includes full access to the suite and stereos, plus TV and streaming services, with snacks. Experience 3: Sound Lounge offers champagne and light snacks.

“Getting out of bed, walking down the hall and being in the studio, it's amazing,” shares Giobbi. “Traveling is something that is very intense on our body and mind. Protecting our energy is really important to our work.”

Being a fly on the wall in the studio, I could tell the artists were at ease by the way the music flowed. At one point, they were going over a section of the song a few dozen times, but there was no sense of frustration. As I continued to see them all in their zone, it couldn't be clearer that the creative process is truly a holistic experience, and this new sound studio caters not just to the music, but to the musicians themselves.





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