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In case you didn't know, May is AAPI Heritage Month. There are many different ways to honor the month, whether you choose to donate to nonprofits that support the AAPI community or shop Asian-owned brands.
If you're like us and love discovering new makeup and skincare products, now's the perfect time to try AAPI-owned beauty brands to find some of your new go-to products. And if you don't know where to start your search, you're in luck! We've rounded up 23 AAPI-owned beauty brands and the products you'll want to add to your cart ASAP.
From Youthforia's “first-of-its-kind” color-changing blush to Shayde Beauty's transformative products for melanin-rich skin, there are some amazing AAPI-owned brands that deserve a front row spot in your routine of beauty Check them all out below.
