All fashion is rooted in nostalgia. Trends are cyclical, styles are constantly being reinvented and pieces we once thought were so last year suddenly back in our closets. While some revivals may make us cringe, others leave us excited to dress up, especially when they're bigger, brighter, and better than ever.
Swatch brings six iconic watches from the 80s and 90s back for today with bold new designs featuring vibrant hues and unique details. Capturing the fearless spirit of decades past, the pieces in the Swatch NEON collection are playful and provocative; oversized faces take center stage alongside bio-based materials and color combinations that feel both clashing and coordinated. The offering will be immediately recognized – and appreciated – by Swatch fans for its nods to original styles, but it's also exciting and new enough for those who don't yet own a watch. Sporty yet edgy, and definitely not subtle: they're summer style objects, perfect for wearing with swimsuits, tank tops and shorts, and dresses alike.
Embrace the past while looking to the future with six bold Swatch NEON timepieces. Choose from styles with glow-in-the-dark hands, printed faces or sheer straps for an accessory you won't want to take off all season long.
