Despite being one of the most fashionable artists in the music world, ASAP Rocky just made his Paris Fashion Week debut on June 21st. The “Fashion Killa” rapper and Rihanna's father took over Karl Lagerfeld's former home in Paris, Hôtel de Maisons, for the first time. Introducing American Sabotage. American Sabotage is a brand overseen by AWGE, the creative collective A$AP Rocky founded with A$AP Mob to streamline creative output, and this Men's Fashion Week runway show officially launched Rocky's career as a fashion designer.
The clothes echoed Rocky's inventive take on streetwear, and the show incorporated many Demna-style jabs at the American Dream. Several of the 30 runway looks had a cool edge thanks to the addition of new and archival Ray-Ban styles. According to a statement, some models wore Olympic optical glasses “straight from the '60s archives,” while others wore never-before-seen styles like the Mega Baloramas, a wrap-around style that's soon to be everywhere. Rocky himself kept it classic, rocking the Mega Wayfarer silhouette for his final arc.
According to Highsnobiety, the scene outside the show included actors impersonating protesters and holding signs that read “Don't Be Dumb,” the rumored title of A$AP Rocky's upcoming album that was apparently teased during the track . The American Sabotage collection is available for pre-order ahead of its “Awgest 30th” release, and fingers crossed it includes a collaboration with Ray-Ban.
