Adobe is in the early stages of allowing third-party generative artificial intelligence tools like OpenAI's Sora and others into its widely used video editing software, the US software maker said on Monday.
Adobe's Premiere Pro application is widely used in the television and film industries. The San Jose, Calif.-based company plans to add AI-based features to the software this year, such as the ability to fill parts of a scene with AI-generated objects or remove distractions from a scene without any tedious manual work from a video editor.
Both features will be based on Firefly, an AI model that Adobe has already deployed in its Photoshop software for editing still images. Amid competition from OpenAI, Midjourney and other startups, Adobe has sought to differentiate itself by training on data from its Firefly system to which it owns all the rights and offering indemnification to users against copyright claims.
But Adobe also said Monday that it is developing a way to let its users use third-party tools from OpenAI, as well as startups Runway and Pika Labs, to generate and use video in Premiere Pro. The move could help Adobe, whose shares have fallen about 20% this year, address Wall Street concerns that AI tools for generating images and videos put its core businesses at risk.
OpenAI has demonstrated its Sora model by generating realistic videos based on text prompts, but has not made the technology public or given a timeline for when it will be available. Adobe, which released a demo of using Sora to generate video in Premiere Pro, described the demo as an “experiment” and didn't give a timeline for when it would be available.
Deepa Subramaniam, Adobe's vice president of product marketing for creative professional applications, said Adobe has not yet decided how revenue generated by third-party AI tools used in its software platform will be split between Adobe and the external developers.
But Subramaniam said Adobe users will be alerted when they're not using Adobe's “commercially safe” AI models, and that all videos produced by Premiere Pro will clearly indicate which AI technology was used to create the bear.
“Our industry-leading approach to AI ethics and the human bias work that we do, none of that goes away,” Subramaniam told Reuters. “What we're really excited to do is explore a world where you can have more options beyond that through third-party models.”
© Thomson Reuters 2024
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