Amazon Music Launches Maestro, an AI-Powered Playlist Generator, in the US


Amazon Music on Tuesday launched an artificial intelligence (AI)-based feature that can create playlists based on text prompts. The feature, called Maestro, is currently in beta and is being rolled out to a limited number of users in the US. Amazon said users of all tiers of the Amazon Music mobile app, including the free tier, can access the feature. Maestro, the conversational AI, can also understand emojis, so users can type a series of emojis into a request and it will still create a relevant playlist. Notably, the development comes just a week after Spotify introduced its own AI playlist generator in beta.

The announcement was made via a post in Amazon's newsroom. The company said: “Today, Amazon Music is announcing a new feature that uses AI technology to make it easier and much more fun to create the playlists you want, when you want. Meet Maestro: a playlist generator with artificial intelligence that helps you create any playlist you can think of, plus all the ones you can't.

Maestro, the AI-powered chatbot, is a conversational AI, meaning it can understand and complete tasks given to it in natural language. According to Amazon, users can write a short description of what they're looking for or make the request as detailed as they want. Amazon Music listeners can also use emojis to express what they're looking for. Emojis can be used alone or in combination with words. The teacher also accepts verbal directions. Amazon says good prompts should contain emojis, emotions, activities and sounds.

Although Amazon Music is sending the feature to beta testers, he stressed that Maestro is not a finished project. The company warned that the AI ​​may not always get the playlist right the first time, and users should take a look around to find the right cue to get the songs they're looking for. In addition, the company has also implemented systems to proactively block offensive language and inappropriate prompts. Users can share feedback with the company if they find any behavior that could ruin the experience for everyone.

Beta users can find the feature on the home screen of the mobile app. It is also inside the plus icon that allows users to create a new playlist. The feature is available to select US users on the Free, Prime and Unlimited tiers of Amazon Music on both iOS and Android. Amazon didn't specify a broader rollout schedule for the feature, but said it planned to expand access to Maestro to more customers over time. While Prime members and free tier users can listen to 30-second previews of their playlists before saving, Amazon Music Unlimited subscribers can listen to their playlists instantly and save – them later.

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