Apple Vision Pro went on sale in February 2024. The mixed reality headset is still available only in the United States, but the company plans to make it available in international markets. However, amid the expanding development of the Cupertino tech giant's newest product, it seems that its successor is nowhere to be seen. A new report claims that the Apple Vision Pro 2 is not in the company's plans until the end of 2026. Notably, CEO Tim Cook recently confirmed that the mixed reality headset will be available in China in 2024.
Bloomberg's Mark Gurman reported in his Power On newsletter that Apple's roadmap for the Vision Pro for the next two years does not include the introduction of other headphones to the market. This corroborates Apple analyst Ming-Chi Kuo's claims in February in a Medium post, where the analyst said the Vision Pro 2 won't enter mass production before 2027. If reports are to be believed, the tech giant could take up to three years. before thinking about another product focused on Augmented Reality (AR) and Virtual Reality (VR).
That's not to say Apple doesn't have a roadmap for the Vision Pro. According to Gurman, the company has three clear priorities right now. The first is market expansion. Although it has launched, the mixed reality headset is only available in the US for now. China seems to be first on the list as Cook has already confirmed its launch there. Other regions could see the introduction of the headset in 2025. However, the tech giant seems to be keeping a conservative view on the units it will be able to sell, as it has reportedly cut orders for the Apple Vision Pro to based on a “market consensus”. from 700,000 to 800,000 units to 400,000 to 450,000 units.
Another agenda for the company is to bring an update to the existing operating system for the mixed reality headset. According to the report, Apple will release the visionOS 2.0 update later this year. However, the update is not expected to make any revolutionary changes in the way the device works. It will still be interesting to see what the company adds. In particular, the Vision Pro is rumored to get new AI features with its OS update.
The ultimate goal is to develop a cheaper version of the headset, Gurman said. The company is said to be focusing on launching a cheaper version of the Vision Pro before planning a successor. However, there is a challenge. According to the report, Apple is struggling to reduce the price and has no concrete plan to achieve this goal.
