BLACKPINK's Rosé announces a new ambassador with PUMA, joining fellow musicians turned style icons Rihanna and Dua Lipa.
In a statement, the 27-year-old idol said he “can't wait for my fans to join me in my next chapter with PUMA.” Her role as an ambassador will focus on promoting the brand's sporty style products as well as supporting the 'Rewrite the Classics' programme, which highlights and updates PUMA's classic products for the next generation. In a promotional video, Rosé is seen approaching an airport immigration desk, handing over her passport and bending down to adjust her black PUMA Palermo sneakers. “The journey begins now,” says his voiceover.
Since 2020, Rosé has been a face of YSL, fronting campaigns and taking the brand to its first appearance at the Met Gala. In 2021, she became an ambassador for Tiffany & Co., leading to more notable campaigns, including a recent one alongside BTS's Jimin.
Her fellow BLACKPINK members have also had a busy year so far: Jennie debuted on the runway for Jacquemus and joined TikTok. Lisa is teasing new solo music and designed a Kith women's collection. Eldest member Jisoo graced the cover of Vogue Hong Kong. And all three have announced the launch of their individual entertainment companies, which serve as record labels and representation for all of their solo projects and collaborations. Rosé herself, meanwhile, has been teasing new music since she shared “vampirehollie” on an Instagram feed in February.
