Coca-Cola Replaces Pepsi At Rocket Mortgage FieldHouse

Coca-Cola products have replaced Pepsi products at Rocket Mortgage FieldHouse.

Per an announcement, Coca-Cola
KO
beverages — including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Sprite and Seagram’s — will now be sold at Rocket Mortgage FieldHouse. Other beverages from the Coca-Cola family (Minute Maid Lemonade, Gold Peak Tea and DASANI bottled water) will also be sold at Cleveland Cvlaiers games, Lake Erie Monster Games in the American Hockey League and over events at the arena.

PepsiCo
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. had been partnered with the Cavs and Rocket Mortage FieldHouse (or, as it used to be known, Quicken Loans Arena) since 2005.

“This partnership with ABARTA Coca-Cola Beverages represents an intersection of basketball and cultural passion points through the exciting programming and community initiatives we have planned together,” said Shelly Cayette, Executive Vice President and Chief Commercial Officer for the Cleveland Cavaliers. “We share a philosophy of providing unique and elevated experiences for our community, which makes this a perfect match for our collective team and fans.”

“We are thrilled to partner with the Cleveland Cavaliers and Rocket Mortgage FieldHouse,” said Jim Dinderman, President of ABARTA Coca-Cola Beverages. “Our beverages are designed to energize and inspire, and we are excited to bring them to the fans who love sports and entertainment in Cleveland.”

According to the announcement, the deal is a “multiyear partnership” and includes “in-venue branding and in-game activations, retail promotions, fan giveaways, a shared commitment to sustainability and several impactful community initiatives.” Sprite, the release states, will “serve as a centerpiece brand of the partnership” and collaborate with the Cavs to “showcase emerging talent at the intersection of the arts, music, fashion and basketball.”

The deal with the Cavaliers is part of Coca-Cola’ largest sports portfolio that includes the Olympic Games, the Paralympic Games, NASCAR and various levels of soccer. Coca-Cola now has 19 of 29 NBA arenas vs. 10 for PepsiCo.