Google and Meta have reportedly joined OpenAI in the artificial intelligence (AI) content licensing war. OpenAI has made numerous deals with news publishers and other websites to access their data to train its AI models. According to a report, Google and Meta have also entered the market for content licensing deals with Hollywood studios. The tech giants are said to be intending to use this database to train their video generation models. In particular, Google recently introduced its Veo AI video model.
According to a Bloomberg report, both Google and Meta are trying to tap into the large content libraries of Hollywood studios to train their respective AI video models. While Google may want such partnerships for Veo, Meta has not publicly announced any such model. However, the report claims that the social media giant might be working on a video model internally.
Citing people familiar with the matter, the report noted that both companies have offered tens of millions of dollars to partner with studios. While Hollywood studios are said to be interested in forging partnerships, they are also concerned about losing control over how the Silicon Valley giants will use their content.
Hollywood studios are reportedly giving mixed responses
According to the report, Netflix and Walt Disney have refused to license their content to the companies. However, they have expressed their interest in forming other types of associations. It is not known what these associations are. On the other hand, Warner Bros Discovery has shown a willingness to license some specific programs to train the AI, but not its entire content library.
The recent incident involving Hollywood actor Scarlett Johansson, where she accused OpenAI of creating a voice for ChatGPT that sounds very similar to her own, is also believed to have contributed to raising concerns among Hollywood studios.
However, OpenAI has been successful in making some content licensing deals with media publications. It has reportedly signed a deal with News Corp, which is the parent company of the Wall Street Journal, Barron's, the New York Post, The Daily Telegraph and others. Both Google and OpenAI have also signed an agreement to access real-time content from Reddit.
