HP announced on Monday that it would be renaming its portfolio of consumer and business PCs in an attempt to streamline its product offering. Under the rebranding initiative, HP's line of consumer PCs will now feature a single prefix, “Omni,” followed by a signifier representing the product category. All notebooks will carry the “OmniBook” moniker, while all-in-one desktops will be branded “OmniStudio.” Traditional desks, on the other hand, will be called “OmniDesk”. HP also announced the evolution of its PC brands to HP EliteBook and HP ProBook.
While the company's consumer notebooks will adopt the “OmniBook” prefix, its gaming notebooks will continue to be launched under the existing Omen brand, HP confirmed in a press release.
In addition to the consumer portfolio, HP confirmed that it was streamlining the naming conventions of its PC brands, HP EliteBook and HP ProBook, to achieve a “more cohesive and consistent portfolio”.
In addition to the branding changes, each HP device will now include a number in its branding to establish a product hierarchy. Low-end products in the portfolio will start with the number '2' and go up to '10', represented by an 'X'. HP said that consumer PCs will be odd numbered (3, 5, 7), while commercial PCs will have even numbers (2, 4, 6, 8) in their names.
“The numbering system will help customers quickly understand the hierarchy of the portfolio, with higher numbers indicating higher performance and advanced features,” HP said.
HP's high-end premium offerings, on the other hand, will come with the “Ultra” moniker instead of a number. In addition, the company will also use descriptive modifiers to distinguish between different form factors, such as “Fold” for dual screens and “Flip” for convertible computers.
The company also introduced a new logo for its AI computers. The HP AI Helix logo will be present on the company's AI-powered PCs, which will include features such as HP AI Companion and Poly Camera Pro. The company also said that its AI-powered PCs will be equipped with protection against AI-generated threats.
