iPhone 16, Google Pixel 9 May Get Displays with Better Brightness Supplied by Samsung: Report

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The iPhone 16 and Google Pixel 9 are two of the most anticipated smartphones of 2024, and they may have one big thing in common: Samsung-supplied displays, according to a report. While Google is expected to launch its smartphones at the Made by Google event on August 13, Apple's launch event is likely to take place in September. However, both the smartphones will have “M14” displays manufactured by Samsung Display.

iPhone 16, Pixel 9 screens

According to a report from South Korean publication ETNews, Samsung Display will be the main supplier of OLED displays for both the iPhone 16 and Google Pixel 9. Samsung Display manufactures displays based on the structure of the organic material, being the ” M14″ the latest addition. The Galaxy S24 Ultra currently uses the company's highest quality OLED display which is labeled as the “M13”. On the other hand, the iPhone 15 Pro was suspected to carry the same “M12” display used by its predecessor.

In particular, an OLED display consists of organic materials to display color. Unlike LCD screens where a backlight illuminates the liquid crystals, the pixels in OLED screens light up automatically. This tends to produce wider viewing angles and better color reproduction, especially when it comes to projecting shades of black.

The report suggests that while all smartphones in Google's Pixel 9 lineup are expected to feature the “M14” display, only the iPhone 16 Pro and iPhone 16 Pro Max will have it. The base iPhone 16 and iPhone 16 Plus can use “M12” displays. Additionally, Samsung Display is said to be offering four types of “M14” displays to Google: three for the Pixel 9 variants and one for the Google Pixel Fold, along with its successor.

Citing an industry official, the report claimed that Samsung has placed orders for the materials needed to manufacture the “M14” panel and has begun preparations for its production.


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