Kylie Jenner KHY Swim Fashion News July 12

Kylie Jenner KHY Swim Fashion News July 12

Fashion


Fashion rarely takes time off, even in summer. While your friends are busy posting Instagram stories of their boat trips to Capri or the views from their rental house in Ibiza, brands are stepping up with warm-weather capsules and collaborations to ensure I know that even when you have a long weekend off, you will be well equipped.

On that note, there's plenty new to love this week, from Kylie Jenner's brand KHY expanding into swimwear just in time to beat the heat wave with a pool day, to a col… special collaboration between Balmain and Disney. The Lion King. Keep scrolling to see the must-have fashion news you may have missed this week.

Same's Foray into ready-to-wear

Same is a brand designed by influencer Shea Marie that produces some of the best swimwear on the market with flattering cuts and premium fabric options. Marie brings her minimal and sexy vision to ready-to-wear for the first time, with a line of summer-ready maxi dresses for Euro in pie and ruffled shirts that are fit for sultry nights, whether in Mykonos or the West Village.

Balmain and Disney Lion King Celebration Collection

In honor of The Lion King30th anniversary and the next movie Mufasa: The Lion KingBalmain and Disney have collaborated for the first time on a collection that pays homage to Balmain Creative Director Olivier Rousteing's African heritage, the design signatures he has created at Balmain and loves. The Lion King characters. The capsule incorporates works by three African artists: the South African painters Cassius Khumalo and Nika Mtwana, and the Cameroonian painter Enfant Précoce. Her powerful imagery has been featured on heavily embroidered metallic dresses, as well as unisex hoodies, t-shirts and handbags, available in sizes XXS to 2XL.

KHY's debut swimwear offering

Not to be outdone by her sister Kim and her runaway success with the Skims swimwear line, Kylie Jenner has just introduced swimwear through her clothing brand KHY (remember Kylie Swim? RIP). Their holiday edition includes monochromatic bikinis, one-pieces and a host of beachwear made from a forgiving stretch jersey fabric. The strict color palette of orange, red, brown, white, and black makes it incredibly easy to work these pieces into your holiday clothing rotation, and the size ranges (XXS to 4X) and price ranges (42 to 88 dollars) allow for guilt-free shopping. for almost everyone.

Country-Club capsule from Sporty & Rich

Courtesy of Sporty & Rich

Sporty & Rich founder Emily Oberg is always on the money with her on-trend capsule collections, and her latest Country Club presentation embodies the rich-girl aesthetic, minus the membership fees. Expect cable-knit sweaters, plush matching polo sets, and sporty logo tees offered in preppy colors like Kelly green and baby blue.

UGG and Erewhon Tazz-Tastic Boots (and Shake)

Erewhon has invited many an It Girl to create a smoothie, from Hailey Bieber's skin toner to Bella Hadid's Kin Euphorics elixir, and the next entrant in the health drink craze is… UGG. The shoe brand is celebrating its Tazz Slipper with a “Tazz Tonic” containing organic banana, peanut butter, maple, tahini, lucuma and collagen. The accompanying shoe release includes a reissue of the tan “Mustard Seed” style and a limited edition version featuring both brands' logos and palm trees (drawn by JonBoy Tattoo).

Ben Shoppe sterling silver necklaces

Jewelry designer Charlotte Macauley launched Ben Shoppe in 2023 to bring personal heirlooms to a crowd that wants unique jewelry but doesn't want to break the bank. Enter their “vault” charms, which contain enamel plaques, amulets and quotes to ground you, meaning “endeavor forever.” The pieces are now offered in sterling silver at an affordable price along with colorful cord chains to offer customers an ideal personalization experience.





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