MCU fans used to get two feature films in a single year. It was an easy load to carry and keep track of. Now a single MCU program can take up twice as much time by itself. This giant time commitment can make viewers feel like they have to watch the whole thing if they want to understand anything. This is an easy way to lose sold out fans. So Kevin Feige is trying to remove that pressure with a major rebrand. Marvel will now call its Disney+ live-action shows Marvel Television. And the MCU cartoons com X-Men '97 will go by Marvel Animation.
In the news we saw for the first time at varietythe iconic Marvel Studios logo will not appear, for the first time with an MCU release, in the opening credits of Agatha All Along when it opens in September. This rebranding is Marvel Studios' way of letting viewers know that they don't have to watch every release, including their TV shows. The days of full MCU interconnection are over.
This rebranding is also meant to alert fans that they may be getting a story with a very different kind of tone to what they're used to. That way they can only see what they want without thinking they're missing out.
That's a long way off the serialization formula which helped make the MCU the biggest franchise in the world. But that doesn't mean this is a mistake. Only time and the number of viewers will tell if this is the case.
