Netflix may introduce a free plan, allowing users to consume its content without having to pay for it, but with ads, according to a report. The video streaming platform is said to be considering introducing a free plan in select markets around the world. If it comes to fruition, this new tier would sit below the advertising plan that is currently the most affordable way to watch Netflix, but only in certain regions.
Netflix's ad-supported free plan
According to a Bloomberg report, the video streaming platform has talked about offering a free plan in Asian and European markets, where other free TV networks also have free plans. This plan is speculated to offer free viewing of Netflix content but with ads. Citing people familiar with the company's plans, the report suggested the move was aimed at growing the video streaming platform's audience.
If true, it wouldn't be the first time Netflix has offered free video streaming. In 2021, a free plan was introduced in Kenya for Android smartphones. However, it was discontinued last year. While it may target users in Asia and Europe, the report suggests that Netflix has no plans to introduce this free tier in the US. Notably, it already offers an ad-supported plan that is the most affordable way to watch Netflix, priced at $6.99 (roughly Rs. 600) per month.
According to Amy Reinhard, president of advertising at Netflix, this ad-based plan currently has 40 million active users worldwide, compared to last year's 5 million user mark. Additionally, the company claims that 40 percent of all its signups come from the ad-supported plan, in countries where it's available.
Besides gaining more viewers, the rumored free plan may also help generate more publicity for the video streaming platform, according to the report. If true, it would go hand in hand with the company's plans for an in-house advertising technology platform that is confirmed to launch in late 2025. According to Netflix, this would open up new avenues for advertisers to “buy new ways” . , new insights to harness and new ways to measure impact.”
