Nicole Kidman’s Iconic AMC Ad Inspires Exclusive Backpack


The folks at Loungefly have created a metric ton of festive backpacks featuring all manner of pop culture properties, from Disney to horror movie icons. Now, the folks at AMC Theatres are teaming up with Loungefly to produce an exclusive backpack just for AMC Stubs Premiere and A-List members, and it’s designed to look like a fashionable pinstripe suit. But not just any pinstripe suit. This backpack captures the spirit of the the suit Nicole Kidman wears in the now-iconic AMC ads running in every theater in the chain. The back of the backpack even includes her often-parodied quote, “Heartbreak feels good in a place like this.” Lovers of the Nicole Kidman AMC ad can check out images of this unique Loungefly backpack below:

Qualifying AMC Stubs Premiere and A-List members can purchase this Nicole Kidman-inspired backpack on the official AMC website, exclusively at 11:00 am EST on December 4, 2023. To qualify, members must already have active enrollment into AMC Stubs Premiere or A-List that existed before 11:59 pm EST on November 26. Qualifying member will need to enter their AMC Stubs account number within the checkout flow process to qualify. Members are limited to one Nicole Kidman AMC backpack per member. Limited quantities are available. We should note, that AMC Stubs ember status does not guarantee item availability.


The Nicole Kidman ad first appeared in September 2021. The theater chain intended to excite audiences about the moviegoing experience. This was in the wake of most theaters shutting down for a year during the height of the pandemic. AMC only meant for the ad to run for one year. But it became so iconic (and parodied online) that it’s still running today, over two years later. At one point, AMC trimmed the ad down, removing Kidman’s “heartbreak” line. Yet fans demanded that they restore the “Kidman cut,” and it was. As this new Nicole Kidman/AMC-inspired backpack proves, you just can’t deny the power of a glittery pinstripe suit.


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