Rokh H&M Launch Party At Dover Street Market London


Known for his avant-garde sensibility and deconstructed tailoring, designer Rok Hwang has been making waves in the fashion world with his namesake brand. Now, Rokh and H&M have joined forces for a collaboration full of customizable wardrobe staples.

To celebrate the launch, the retailer hosted an intimate party on April 16 at London's Dover Street Market, where guests were greeted with negronis and gin martinis while the Royal Philharmonic Orchestra performed alongside an installation of Jabez Bartlett. (Arca then played a surprise DJ set.) Crowds gathered around notable attendees, including Awkwafina, Letitia Wright, Olivia Cooke, Jonathan Bailey and Irina Shayk, who wore pieces from the range.

“Rokh stands for individuality,” says Hwang, “so it was great to have so many unique talents from the worlds of music, art and design contribute to this fantastic Rokh H&M launch event. It made me so happy to see that people wore the looks of the collection in their own way.”

Despite the store's party atmosphere, Hwang's art served as a gentle respite, even rivaling the surrounding racks of established luxury brands. One of the most exceptional pieces is a beige wool blazer completely covered in studs and fastened with an extra-long black belt. (There's a matching skirt.) There's also updated versions of other staples, like an oversized button-up, skinny jeans, and corset tops, as well as some fun menswear pieces like a printed t-shirt and leather skater shorts. . But what makes this collection truly remarkable is that every piece is genderless and can be mixed, matched and reconfigured to reflect your personal style.

And it's also a way to experience high design at an affordable price, says Awkwafina, who wore a cropped plaid cardigan and black skirt. “I've been wearing H&M for as long as I can remember,” says the actress, adding that her favorite piece from the collection is the double-layer trench. “And it's great when it's able to highlight and illuminate brands. And the campaign of this, this kind of '80s power woman. It's totally a vibe.”

The collection will launch in selected H&M stores and online at on April 18.

Rokh H&M printed T-shirt
Leather shorts by Rokh H&M


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