Shop Lulus’ Sale for the Perfect V-Day Outfit & Use Our Exclusive Code


We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

Valentine’s Day can look different to different people. Maybe you’re buying something for your bestie or maybe you’re looking for that perfect cologne for a man in your life. Or maybe you’re planning a special night out (or in) with a special someone. However you’re celebrating, you also want to look like a snack, right? Well, Lulus has got you covered with their sparkly, flirty, and super cute dresses in their Valentine’s Day shop. And because we at E! want you to shimmer and shine, we’re also offering an exclusive code to our readers to save you some dough. In fact, there are a few amazing deals happening at Lulus that we want to tell you about, so let’s get into it. 

If you’re new to Lulus, use exclusive E! code E20LULUS to save 20% on your first purchase (that includes savings on already discounted items). All you have to do is create a Lulus account, enter the code, and you should see the savings in your cart. However, if you’ve bought from Lulus before and this isn’t your first purchase, we recommend that you use their code COLDSPELL at checkout for 40% winter sale styles. And, finally, this goes for everyone, some select dresses are part of Lulus’ “Buy 3 get 1” deal. That means if you buy three dresses that are part of the sale, you’ll get the fourth for free – and if you get six dresses you’ll get two free. I know this is a lot to take in, so I’ve done the girl math below to save you some time.

However you slice it, there are some great Valentine’s Day dress deals going on at Lulus. Don’t wait, bestsellers are going fast. Go forth and look cute, my besties.


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