Solana Labs has unveiled a blockchain-based verification platform for brands offering loyalty programs. The company behind the popular Solana blockchain has launched 'Bond', which is a customer engagement platform that is said to be useful for companies looking to improve the longevity and security of their customer loyalty initiatives. Bond uses blockchain to create personalized, transparent and engaging digital experiences, according to Solana Labs.
Solana Labs introduces the blockchain-based Bond platform: how it works
Earlier this week, Solana Labs announced the launch of Bond on X (formerly Twitter), saying it will address critical limitations of current loyalty programs, which include the loss of direct relationships with end consumers, the exchange of private data, the risk of compromised relationships and strategic loss. control among others.
The blockchain company says many brands across all industries are trying to update their marketing strategies with Web3 elements in an attempt to pique the interest of younger customers.
Solana says Bond is able to offer personalized interactions and digital activations combined with customer loyalty programs. The platform will also allow brands to create an ecosystem on a public blockchain while customizing privacy settings for customer data stored by brands.
“Bond is a technology stack that enables brands to create experiences that strengthen customer loyalty and connection through seamless user-centric design, trusted interactions and enhanced brand associations,” the company's website says .
The sectors of digital collectibles, luxury goods, passports and digital product identities, as well as collaborative campaigns can benefit from this initiative. According to Solana Labs, this platform will be open for use by global brands.
In recent times, brands like Mastercard, Visa, Flipkart and Lufthansa Airlines are offering loyalty programs for Web3 and non-Web3 initiatives.
