Intelligence platform Variety has launched a study into how Fox News' recent revelations about the 2020 presidential election have affected trust in the cable network's audience.
But not all Fox News viewers are the same. In this special app for VIP+ subscribers, VIP+ split the audience between those familiar with the case and those not, and found that 60% of Fox News viewers had heard of the Dominion case, more but less than the American average. CNN and MSNBC viewers.
Not surprisingly, Fox News' competitors reported the incident extensively and released private communications, while Fox News and other conservative outlets reported little.
But the vast majority of Fox News viewers polled know they get more than enough testimony and testimony about Rupert Murdoch's voter fraud allegations, as well as text messages from prime-time anchors including Tucker Carlson and Sean Hannity. They said on television that they do not agree with the narrative being spread.
Overall, 57% of Fox News viewers who were aware of the case believed the 2020 election was rigged by voter fraud, slightly more than 54% of uninformed viewers who said the same.
But based on evidence from private messages from the prime-time anchor and Fox Corp. chairman Rupert Murdoch, viewers who are aware of the case believe the election was stolen compared to those who didn't follow the story (49 percent to 51 percent). .
Feelings about the idea of a stolen election (from 57% to 49% among those who knew about the affair, from 54% to 51% among those who didn't) decreased after both groups were tricked into studying Murdoch's testimony. and his personal beliefs. As for on-air talent, he suggests those levels would be even lower if the network hadn't pushed this narrative so hard on its prime-time opinion shows.
The fact that Carlson, Hannity and Ingraham have privately expressed doubts about the veracity of voter fraud makes one in seven Fox News viewers have a less favorable opinion of them, despite knowing about the case.
This resulted in some viewers watching less Fox News (1 in 10 for both sides), but others said they saw more Fox News content because of Murdoch's testimony. That's probably why Fox News' net viewers remained flat as one group compensated for the other group's losses.
A Fox News representative confirmed to VIP+ that ratings and advertising will not be affected.
Methodology Note: This Maru Opinion poll by Variety Intelligence Platform was conducted by Maru/Blue sampling and data collection experts. On March 10-12, 2023, Maru surveyed 1,524 randomly selected American adults who were members of the Springboard America online panel. By comparison, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 3.0%. , 19 of 20. Results were matched to census data by age, sex, race, and region, ensuring that the sample was representative of the entire adult population. Deviations between or between totals in the data table are due to rounding.