The Beatles’ Comeback Single Has Already Disappeared From Billboard’s Biggest Chart

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Less than a month ago, The Beatles stormed back onto the Hot 100 with their highly-anticipated single “Now and Then.” The tune, their first new release in decades, became a fast hit…but now, just a short time later, it’s already gone from Billboard’s most important songs chart.

As of this week, “Now and Then” can no longer be found on the Hot 100. The latest from The Beatles has fallen off the ranking of the most-consumed tracks in the U.S. That’s surprising, as its time on the tally didn’t wind up being very long.

“Now and Then” debuted at No. 7 on the Hot 100 in mid-November. At the time, it made history in multiple ways, bringing The Beatles back to the top 10 on the competitive chart for the first time in many years. It was clear that interest in the cut was extremely high, but it didn’t last.

In its second week on the Hot 100, “Now and Then” fell precipitously down the ranking. The tune descended from No. 7 to No. 76. That’s a sizable drop, and it didn’t have another 69 spaces to fall.

“Now and Then” may have been pushed off the Hot 100 in part due to an influx of new and returning tunes. This week’s chart includes nine tracks that are brand new to the list. Half a dozen of those come from Drake alone, who recently added six new tracks to his recent album For All The Dogs.

At the same time, now that the end of the year is near, Christmas hits are quickly finding their way back to the Hot 100 in droves. This week’s chart features eight holiday tracks returning to the tally, as well as a few that arrived in the past week or two.

While the surging of new entrants and yuletide favorites reappearing on the Hot 100 has likely made it even harder than normal for most songs to find space on the chart, they’re not entirely to blame for “Now and Then” disappearing. Even if those tracks weren’t rising on the ranking, chances are The Beatles may have fallen off the list anyway, as it was clear that consumption had dropped quite a bit from week one to week two. Even if it only declined by about half as much in consumption from week two to week three, the single probably would not have made the cut anyway.

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