Not only was “The Blair Witch Project” a trailblazer in the modern found footage horror genre, but it was also a pioneer when it came to viral marketing. Before the film’s release, a website was set up to plant the seed that the events of the film actually took place. The website stated that the resulting footage was found somehow buried “under the foundation of a 100-year-old cabin.” The podcast offers this as further proof that temporal displacement is at play. “This can help support that they were basically back in time when the house was still intact,” one of the hosts says.
However, this part of the theory falls apart a bit when you consider the already dilapidated state of the cabin at the movie’s end. The house looks like it’s already been abandoned for decades. And even if they were sent back in time and this is Parr’s residence as it stood years ago, there’s still the question as to how the crew’s footage and belongings ended up underneath its foundations as opposed to within its ruins. But potential plotholes aside, the Witch’s ability to bend time was basically confirmed in a 2016 sequel, simply titled “Blair Witch,” which sees characters experiencing the passage of time at different rates once they enter the woods.
So while the time-travel theory is never explicitly confirmed in “The Blair Witch Project,” its marketing material and sequel definitely imply that the Blair Witch can do a lot more than make spooky dolls out of sticks.
