The Rokh x H&M Collection Is Here—Shop High Fashion Pieces for Less


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H&M has officially dropped another unexpected collaboration, and this time it's with Texas-raised, UK-educated Koreans. Rok Hwang. Known for creating conceptual, even edgy, pieces, fellow shoppers can now grab high-fashion pieces at an affordable price.

“Rokh's designs have a classic look with radical construction for a timeless approach to design. I'm very excited to share our vision with more customers around the world through this landmark collection with H&M,” he says Rok Hwang, Creative Director of Rokh. .

In collaboration with H&M, Hwang presents a collection that reimagines professional attire. With pieces for both sexes, expect double-layered trenches, convertible hem dresses, corset tops, updated pants and denim, a subtle ensemble of floral prints, logo tees, stylish metallic jewelry and fun inspired accessories office like a briefcase bag. and accordion file clutch.

This collection is also about versatility. Each piece is designed to be easily modified, allowing for layering, alterations and even the option to wear them inside out. With detachable and adjustable elements such as hook and eye hems and buttoned seams, they are not only decorative features, but interactive and invite wearers to truly experiment and customize their style. It's about embracing individuality and infusing uniqueness into each piece.

“I always focus on making my collections as timeless as possible, and one way to do that is with customizable details,” Hwang added in a statement. “I've seen people wearing panels of our multi-button trench coat inside out and inside out, in a brilliant and unique way that I never imagined when I came up with the design. Seeing my clothes interpreted by people in their way. is one of my greatest pleasures, and I can't wait to see how customers engage with this fun and dynamic collection for H&M.”

Keep scrolling to shop our top picks from the collection.


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