As the summer transfer window approaches its crescendo, a fascinating and intricate dance is unfolding between two of Italy`s footballing titans: AC Milan and Juventus. At the heart of this complex choreography lies Dusan Vlahovic, the Serbian striker whose future has become a tantalizing puzzle for both clubs. What appears on the surface to be a straightforward player transfer is, in reality, a high-stakes strategic game laden with financial considerations and sporting aspirations.
The Vlahovic Predicament: Juventus`s Costly Asset
For Juventus, Dusan Vlahovic has transitioned from a coveted signing to something of a financial enigma. Acquired at a significant cost, his performance has not consistently met the lofty expectations, leaving him in a somewhat precarious position. Crucially, his substantial salary, reportedly close to **€24 million gross annually**, is weighing heavily on the club`s wage bill, especially as his contract enters its final years, expiring in June 2026. Juventus, perhaps with a touch of desperation, is eager to offload him, seeking relief from his considerable financial burden and possibly looking to reshape their attacking line.
Milan`s Quest for a No. 9: A Calculated Pursuit
Across the pitch, *AC Milan* finds itself in pursuit of a new focal point for its attack. With the departure of Luka Jovic leaving the coveted number 9 shirt vacant, coach Massimiliano Allegri is keen to bring in a prolific goalscorer. While Rafael Leão remains a dynamic force, the *Rossoneri* understand the need for a dedicated central striker, an “uomo d`area” (penalty box man), to complement their existing talent. Milan, however, is known for its fiscal prudence. They are not in the business of making reckless expenditures, especially when it comes to high salaries that could disrupt their carefully managed wage structure (where Leão currently tops the list at around €7 million).
The Swap Deal: A Mutually Convenient Arrangement?
The whispered solution gaining traction in the corridors of power is a **player exchange**. The concept is elegantly simple: Dusan Vlahovic moves to Milan, and a defender, most likely **Malick Thiaw** (with Pavlovic being a less probable alternative), heads to Turin. This arrangement could serve both parties admirably. Juventus, facing the potential departure of Rugani, would welcome a defensive reinforcement. Milan, in turn, would acquire the seasoned striker their coach desires, a player familiar with Serie A and capable of delivering goals.
“Officially, this negotiation doesn`t exist, but in reality, it has been alive for some time.” This subtle admission from within the footballing grapevine highlights the clandestine nature of high-profile transfers, often conducted behind closed doors until the opportune moment for public unveiling arrives. It`s a testament to the quiet, persistent work that precedes any official announcement.
The Financial Stumbling Blocks and the Waiting Game
However, football transfers are rarely straightforward. The primary obstacle remains Vlahovic`s salary. For the deal to materialize, he would likely need to accept a substantial wage reduction to fit within Milan`s financial parameters. Furthermore, there`s the question of player valuations and Juventus`s **book value** for Vlahovic, which stands at approximately €20 million. Neither club wants to make a financial “gift” to the other. Juventus is hesitant to incur a significant capital loss by terminating his contract, while Milan is acutely aware that if no agreement is reached, Vlahovic could become available as a free agent in January 2026, allowing them to sign him for the 2026-27 season without a transfer fee.
This creates a fascinating standoff. Juventus needs Vlahovic off their books sooner rather than later, especially if they are considering acquiring another top striker like David. Milan wants him but on their terms, preferring to wait for the price and salary to align with their strategic vision. The market is also being monitored for potential “bargain” strikers, with names like Chelsea`s **Armando Broja** (formerly Jackson), Liverpool`s **Darwin Núñez**, and PSG`s **Gonçalo Ramos** mentioned as alternatives should the Vlahovic deal prove untenable.
The Unclaimed No. 9: A Symbol of Anticipation
As August looms, marking the period when “negotiations will enter full swing,” the fate of Dusan Vlahovic hangs in the balance. The number 9 shirt at *San Siro* remains unoccupied, a potent symbol of Milan`s ambition and the ongoing drama. Will Juventus and Milan, through a complex symphony of financial acrobatics and strategic concessions, find a common ground? Or will the Serbian striker`s future remain shrouded in uncertainty, potentially delaying his move until the very last moment, or even beyond, into the next transfer cycle? Only time, and the subtle dance of high-level football negotiations, will tell.
Murray Blackwood