Timothée Chalamet hits the camera again, only this time it's for Bleu de Chanel. The ad for the fragrance, which also serves as a teaser for a corresponding film, sees Chalamet's character jetting around New York City, from press to late-night shows, as he works hard to be the celebrity that should be. Meanwhile, the siren call of a truer (and bluer) self, embodied by fellow Chanel ambassador and background star Havana Rose Liu, appeals.
In April 2023, footage of Chalamet's collision with a camera went viral as fans in comment sections gasped at the force of his tiny frame slamming into the lens, errant parts strewn across the pavement . Two weeks later, Chalamet was confirmed as the new face of Bleu de Chanel. In the ad, the contact seems intentional, as if the rush of everyday life meets the force of the paparazzi cameras.
The film marks Chalamet's first collaboration with Martin Scorsese, renowned American director and father of NYLON It Girl Francesca Scorsese, who also appears in the film as one of Chalamet's handlers. Scorsese also directed the 2010 Bleu de Chanel ad, starring French actor Gaspard Ulliel, whose tagline in the ad was, “I will no longer be the person I'm expected to be.” While the full film with Chalamet won't be released until May 20, the teaser ad echoes that message from 10 years ago, adding that in acting, “you find yourself and just then you're free to be who you are.” .”
