Unveiling 1989 STUDIO’s FW24 Collection And Showroom At Milan FW

In a bedazzling display of creativity and cultural resonance, 1989 STUDIO, the brainchild of designer Chaz Jordan, chose to show the latest collection closer to its home, over 500 miles away from Paris, where the label showcased its “Sunset High” runway show. The menswear capital of Milan which hosts Pitti Uomo, is a landscape fashioned with brands like Fear Of God founded by Jerry Lorenzo, Prada, ZEGNA, and Gucci, to name a few, and where Jordan decided to launch the 1989 Studio FW24 collection for Milan Fashion Week.

The presentation was the grand unveiling of the brand’s official showroom in Milan highlighted by a surprise performance from rap artist Quavo. This was a significant leap for the brand into a new era of elevated simplicity and understated, modern luxury – a kind of quiet luxury. The FW24 collection represents a refined evolution of 1989 STUDIO’s key looks, introducing new techniques and silhouettes that embody an elevated sense of sophistication.

Notable among the innovations is an intricate laser-flocked denim that creates a three-dimensional pattern woven into the fabric. Couture elements continue to exist among Jordan’s designs, with bejeweled denim classics, and oversized silhouettes are all over its palette. The collection’s focus on elevated simplicity aligns with the brand’s commitment to understated luxury and navigating the dynamic currents of today’s fashion market.

Located at G.B Piranesi 4 – 20137 Milano, 1989 STUDIO’s new official space serves as a dedicated showroom, commercial office, and design studio. The glass-encased design allows visitors to witness every aspect of the brand’s operations, fostering transparency and accessibility to Jordan’s creations. The showroom reflects Jordan’s vision for an open concept that invites visitors into the inner workings of 1989 STUDIO. The showroom displays Jordan’s couture aesthetic and distinct jewel designs, including boot styles for men and women.

With a career steeped in fashion, working with global cultural icons like Don C., Jordan’s journey culminated in the creation of 1989 STUDIO. The brand’s ethos revolves around producing culturally accessible luxury pieces that draw inspiration from various chapters in Jordan’s life, reflecting his upbringing, career, and street culture.

A stint at RSVP Gallery provided Jordan with a front-row seat to the cultural revolution taking place in streetwear. Mentor and collaborator Don C had a profound influence, connecting Jordan to friends like Ibn Jasper and Virgil Abloh, contributing to Jordan’s evolution as a designer. The mentorship from icons of the streetwear realm and era not only honed his technical skills but also instilled in him a deeper understanding of the cultural nuances embedded in the fabric of streetwear-inspired fashion.

Founded by Chaz Jordan in 2021, 1989 STUDIO epitomizes the culmination of his journey from the streets of Chicago to the forefront of modern luxury lifestyle. The brand recently showed at Paris Fashion Week as a symbol of cultural resonance and sartorial innovation. The SS24 collection, presented at the historic 71 Rue du Ranelagh, encapsulates the essence of streetwear’s transformative journey through the 2010s, Jordan’s grade school past.

As 1989 STUDIO unveiled its FW24 collection, it became evident that this was more than a fashion showcase; it was a graduation party for a generation that came of age during the zenith of the streetwear era. The performance by Quavo, abnd the FW24 collection serves as a capstone that bridges streetwear and luxury fashion cultures. A celebration of the cultural evolution and influence that streetwear has had on fashion and lifestyle, especially in the luxury space.