Westside Gunn and Chaz Jordan, an American designer known for his luxury and culture … [+]
Los Angeles-based contemporary fashion line Vayder, a subsidiary of Paige Denim, has announced the appointment of former 1989 studio founder Chaz Jordan, 34, as creative advisor. This move coincides with Vayder's collaboration with world-renowned music management firm Full Stop, further cementing its commitment to innovative fashion.
HYDE KHAKI JACKET, KHAKI TWILL SHIRT, ALESSIO BISTONE LEATHER JACKET; from the Vayder RTW collection.
Vayder offers a Los Angeles staple wardrobe, featuring menswear pieces that combine timeless style with modern functionality. The collection showcases carefully sourced fabrics and artisanal techniques, embodying elevated simplicity and understated luxury.
Russell Westbrook and guests at his inaugural collection for Vayder in June during an intimate … [+]
Jordan, an American-born designer known for his luxurious and culturally resonant designs, presented his inaugural collection for Vayder in June during an intimate presentation at Paris Fashion Week. This debut, held on June 21 at Siena Paris, marks a new chapter for Vayder under Jordan's creative leadership.
Guests at Jordan's inaugural collection for Vayder in June during an intimate presentation in Paris … [+]
“After more than a decade in the luxury segment of the industry, I'm really excited to see what magic we can create in the contemporary space,” said Chaz Jordan. Vayder founder Jon Geller echoed this enthusiasm, expressing his confidence in Jordan's vision and leadership: “When I first met Chaz, our visions for the brand were very aligned and I knew he was the person who guided us creatively moving forward. The history in the luxury space speaks for itself and I can't wait to share his vision of what the contemporary space can be.”
Guests at Jordan's inaugural collection for Vayder in June during an intimate presentation in Paris … [+]
Chaz Jordan entered the fashion industry in 2012 after moving to Paris where he got his informal education. At 22, he launched his first label while working alongside Don C and Virgil Abloh. Two years later, he introduced his second brand, IH NOM UH NIT, which achieved global success and was acquired in 2018. Since then, Jordan has launched numerous successful brands, including 1989 Studio, which debuted in 2021 and was sold earlier this year.
Invited to Jordan's inaugural collection for Vayder in June during an intimate presentation in Paris … [+]
1989 Studio, the brainchild of Chaz Jordan, made waves with its 'Sunset High' show in the summer of 2023. The label showed its FW24 collection during Milan Fashion Week, featuring innovations such as distressed denim with laser, denim classics with jewels and large sizes. silhouettes, keeping the focus on elevated simplicity and luxury.
The grand opening of the official 1989 STUDIO showroom in Milan was a star-studded event, highlighted by a surprise performance by rap artist Quavo. The FW24 collection marked a significant leap into a new era of elevated simplicity and understated modern luxury, often referred to as quiet luxury, which showcased a refined evolution of Jordan's aesthetic. This Vayder collection has familiar techniques and silhouettes, embodying a heightened sense of sophistication, perfect for celebrity style.
Guests at Jordan's inaugural collection for Vayder in June during an intimate presentation in Paris … [+]
As Vayder embarks on this new chapter with Chaz Jordan, the fashion world eagerly anticipates the creative magic that will emerge from this dynamic partnership. With the debut of Vayder and Jordan backstage, the brand's global retail partners including Selfridges, Saks Fifth Avenue, Bloomingdale's and Nordstrom will bring casual, fresh and modern silhouettes to contemporary fashion enthusiasts.
