Apple Vision Pro production has been cut by Apple, according to details shared by TF Securities International analyst Ming-Chi Kuo. The company's first 'space computer' was launched in the US at $3,499 (roughly Rs 2.9 lakh) earlier this year and is likely to hit other markets in the coming months. The analyst says Apple expects to sell fewer units than previously forecast as demand for the company's mixed reality headset has fallen since it was launched.
In his latest post on Medium, Kuo claims that his latest survey indicates that the Cupertino company has cut orders for the Apple Vision Pro from a “market consensus” of 700,000 to 800,000 units. Instead, Apple expects to sell between 400,000 and 450,000 units of the mixed reality headset, according to the analyst. The Vision Pro is currently available in the US, and the company has yet to announce plans to bring it to other markets.
Apple's conservative view of customer demand led it to scale back production of the Apple Vision Pro by 2024, Kuo says, adding that demand in the US fell well below what the company had previously expected . As a result, the company could be more conservative in its forecast of demand in markets outside the US, according to the analyst.
Because of lower demand, Apple expects to see a year-over-year (year-over-year) decline in Vision Pro shipments next year, Kuo says. The analyst also claims that the company is “reviewing and adjusting” its plans for its next mixed reality headset, and that the alleged successor to the first-generation Apple Vision Pro might not launch in 2025, as expected previously
It's worth noting that the company has yet to announce plans to launch the Apple Vision Pro in markets outside the US. Apple CEO Tim Cook previously confirmed that the device would be available in China in 2024, but did not specify a timeline for the Vision Pro's debut in the country. The device is also expected to arrive in other regions and more details are expected to be announced in the coming months.
