Few can do whimsy like Moschino. After all, it's the fashion house that was the first to challenge how we look at otherwise unremarkable homeware by turning it on its head. Consider how they reinvented a bottle of window cleaner into a collectible couture fragrance. In the same way, they have elevated the silhouette of the teddy bear into one of the perfume icons of the same name. So it should come as no surprise that Moschino's new fragrance, Toy 2 Pearl, offers the same sense of pleasure and play to the senses, along with a futuristic, futuristic element.
For the uninitiated, Toy 2 Pearl is the latest riff on the Italian label's hit Toy 2 fragrance, which fans may know and love as a floating floral with a warm, inviting base. Inspired by Tahitian mother-of-pearl, prized for its beauty and rarity, this new iteration takes that sense of fun and brings it into island life, drawing inspiration from beach breezes, dark seabeds and mysterious and luminous and uplifting. ground. In other words, think of the Toy 2 Pearl fragrance as a weekend at the beach in a bottle, with, in Moschino fashion, a playful twist.
The genderless fragrance itself is, in a word, luminous. It gets a citrus kick from a first impression of lemon heart, spicy oregano and bright lemon sorbet, which sparkles like sand on a sunny day (and also serves as a nod to the Italian heritage of Mark). But the following notes take it to the next level, with the floral warmth of jasmine and freesia to add another layer of complexity. It settles into its woody vetiver and cypress, along with musk for a leather-like softness, smoothed by the sand.
Sound like a holiday for the senses? Make no mistake: perfumer Domitille Michalon-Bertier designed the scent with well-being in mind, opting for certain fragrance notes that have been shown to activate brain nodes that influence memory and mood . The fragrance house behind the brand was able to observe how the brain responded to eight emotional and cognitive triggers and ultimately matched the fragrance ingredients with certain emotions; this vision allowed Michalon-Bertier to construct a perfume that instilled a sense of energy and vibrant joy in the wearer. This science-backed approach creates a scent that makes you feel brighter and lighter as you wear it, giving you the same mindset (not to mention the smell) of a lazy day in the sun.
There's also another reason to feel good while wearing it: the fragrance is not only vegan, but also sustainable, with the planet in mind. On the one hand, 99.9% of its ingredients have been obtained through green chemistry. Meanwhile, 94% of its materials are biodegradable and 44% are naturally derived, including cypress, which has been recycled (ie given a new use beyond its original purpose) .
Also worth mentioning is the Moschino Toy 2 Pearl bottle, with a dark yet iridescent finish that almost feels hypnotic. It has the same playful bear shape as Eau de Parfum Moschino Toy 2, but with a holographic finish reminiscent of shells and pearls. (It also looks futuristic, and will absolutely be a talking point if you leave it on display.) Worth noting: Toy 2 Pearl not only pulls from the original perfume, but also plays well alongside it. In fact, they are meant to be layered together, with their warm base notes and innate brilliance melding into a lush, juicy scent.
Ultimately, Moschino Toy 2 Pearl is not just a fragrance that recreates a sunny day on the water in a single spritz. Instead, it's an indication that the future is as fresh as it is bright, and that you're just a stone's throw away from happiness.
3D animations by Rad Mora; Artistic direction: Alexis Apollonio/BDG; Associate Brand Beauty Director: Shyema Azam/BDG
