Saks And Dior Collaborate On New Holiday Campaign

Arts & Celebrities

Saks and Dior are jointly offering a new holiday campaign called Dior’s Carousel of Dreams at Saks.

It is the first time Saks has collaborated with a luxury fashion house for its annual holiday celebration.

The campaign kicked off last month with the launch of an exclusive World of Dior digital pop-up on, and the unveiling of Saks’ light show and holiday windows at its Saks Fifth Avenue New York flagship.

Saks and Dior have collaborated, the companies said, “to transform the Saks Fifth Avenue New York flagship this holiday season with a spectacular installation and light show on the building’s historic, ten-story-tall facade. (The store is featuring) the most extensive holiday window display Saks has ever created in collaboration with a brand partner,” through January 5, 2024.

The installation, the companies continued, “draws inspiration from the Dior cruise 2024 collection and other distinctive Dior symbols, with intricate botanical icons and a profusion of flowers surrounding a magnificent celestial tableau punctuated with Dior House codes such as the star, the clover and the signs of the Zodiac. By day, the facade stands as an elaborate sculptural work of art, with detailed watercolor effects and three-dimensional metallic elements applied by master artisans. By night, the facade is illuminated by a light show experience inspired by the beauty of creation, nature and the magical moments of winter. The light show features nearly 300,000 LED lights and a musical medley of songs that capture the same sense of organic beauty as the installation.”

The store’s holiday windows, the companies continued, “tell an enchanting story of Monsieur Dior’s dream journey from Paris to Saks’ hometown of New York City, featuring quintessential scenes and iconic landmarks from both cities, along with playful elements inspired by the Dior’s Carousel of Dreams at Saks theme. Parisian landmarks featured in the windows include the Eiffel Tower, the Arc de Triomphe, the Jardins du Luxembourg and Dior’s historic flagship on Avenue Montaigne. New York icons that make an appearance throughout the display include the Statue of Liberty, the Brooklyn Bridge, Rockefeller Center and the Saks Fifth Avenue New York flagship.”

In addition, Saks is offering a World of Dior pop-up on, the first time that all categories of Dior merchandise have been available online anywhere other than on

Ther pop-up is offering Dior women’s and men’s ready-to-wear, shoes, leather goods, accessories, Dior Maison, Baby Dior and La Collection Privée Christian Dior, as well as the Saddle and Dior Book Tote bags and the Walk’n’Dior sneakers, in a revisited toile de Jouy print covered with butterflies, emblems of the Dior cruise 2024 collection.

Shopping can be done on this pop-up through January 5, 2024.

At the unveiling of the campaign, Delphine Arnault, chairman and CEO of Christian Dior Couture, said, “The unique alliance between Saks and Dior – initiated over 70 years ago by Monsieur Dior himself – has a highly symbolic value for our house, bringing together the unwavering history we share with the United States and our perpetually reinvented heritage, an ode to the magic of creation in all its forms.”

Also participating in the unveiling was Jennifer Lawrence, a Dior brand ambassador and Academy Award-winning actress.


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