Just as the song of the summer 2024 discussion began to heat up, NewJeans entered the chat with the release of the music video for their new single “Bubble Gum.”
With a 90s-inspired VHS and camcorder aesthetic, the music video is as sweet and nostalgic as the pop song itself. The NewJeans girls — Minji, Hanni, Danielle, Haerin, and Hyein, for the uninitiated — spend the playful video basking in the joy of a new crush: “All I know is that I need this feeling,” they sing as blowing bubbles and playing on the beach.
“Bubble Gum” is the first of two new singles from the group announced on April 25, with “How Sweet” landing on May 24. The group began teasing the new music while accepting the Group of the Year award at the 2024 Billboard Women in Music event: “We can't spoil too much, but I'll just say we're getting ready, we're practicing hard,” say Danielle “We can't wait to share new music with everyone, so we're really looking forward to it.”
Watch the official video for “Bubble Gum” below.
